Our portfolio comprises of learning solutions delivered across multiple end user platforms. We are happy to share details of our capabilities and expertise with you. Please feel free to browse through some of the case studies, demos and other resources available below. While we are confident that some of these will get you interested enough to engage with us…we also hope that these will give you ideas for your business needs. As always, feel free to share with us your experience and queries and we will be happy to get back to you.

  
     
 

Requirement

The requirement was for the creation of marketing communication content for the launch of a new brand “Covenance” from the parent company IPCA.
   

Project Brief

The project brief covered the development of 360° communications content for Covenance. The content spanned e-mail teasers, formal invitations and direct mailers. The look and feel of the brand would be communicated through the content. A website was also built for the client.
   

Technical

WITS created interesting communication solutions that address the client requirements. Firstly, e-mail teasers were sent to the invitees. The e-mails contained anagrams that had to be unscrambled to find out more information about Covenance. The personal mailer was a foldable entity. On opening each fold, some information about Covenance was revealed. Finally, on the last fold, the invitation to the event was given. The website was developed using HTML, CSS and Javascript and was approved by the client.
   

Completion

Various e-mail and direct mailer options were provided to the client. The anagram concept was chosen to engage the invitees. Similarly, the direct mailer was chosen among multiple options, as it communicated the identity of the new brand effectively. The website was well endorsed.

 

Contact Us If you have a communication solution requirement, feel free to reach out to us to know we can help you.