Requirement

IPCA is a large Indian pharmaceutical company focusing on developing active pharmaceutical ingredients or APIs and formulations. These are produced at world-class manufacturing facilities and are approved by leading drug regulatory authorities.

The client wished to create a brochure which would introduce its customers to the world of APIs. It would also provide them with the entire product list of APIs manufactured by IPCA.

The brochure would center on the manufacturing prowess of the client and help its customers in choosing them for their customized API needs.

Project Brief

The project brief covered the creation of a brochure which would list the full product guide of APIs manufactured by the client. The brochure would also capture the growth of IPCA over the years and project its successful journey in an engrossing manner.

The front page of the brochure contains a three dimensional molecule of an active pharmaceutical ingredients or APIs. The brochure recreates the texture of the molecule on the surface. A "wave" is created to connect the past achievements of the client with its recent achievements in the fields of APIs and formulations. The brochure also lists the various plant locations of the client. Finally, it contains a list of APIs manufactured by the client.

Completion

The brochure was an important part of the PR activities for IPCA.